Where do the good SEO companies exist? Don’t worry we’ve put these guidelines together for you so you can get your business back on track
Every online business can grow sales and generate leads by improving their ranking on major search engines like Bing and Google. But in this confusing world of search engine optimisation, looking for SEO help can be a frustrating process. When you begin your search, you start getting frequent calls and frequent emails from SEO companies, claiming they can help you build links and rank your website highly. Now with these too many options, how can you tell which company is the best partner for you? And what are some of the factors to consider when making your decision? Here is a quick guide.
Check their SEO
Search the company’s name and see if they are the first result. This is important, especially if the company has a brand or name that competes with other similar-named companies. If they show up first, it’s a good indicator of reputation and experience. Similarly, search for “SEO + [your geographic location]’ on Google, and see where they rank. If the SEO firm appears on the first page, then they are well-established and know how to target keywords. For instance, Gray SEO Global Adelaide, rank for all the major keywords here in Adelaide, and are considered the top SEO company.
Look at their portfolio
Visit their website and look for case studies, reviews and a list of companies they work with. Most SEO agencies also post links to their clients’ sites. If you can’t find evidence of them working with actual companies, ask them for referrals or links to sites that they have optimized. And don’t be deceived by logos or reviews of major companies on their pages. Some SEO firms just list major corporations as “clients” to trick you and win your business.
Know their price point
SEO companies usually charge per hour, per month or per job. If they’re offering standard prices or packages like “10 keywords for $200”, then they are not likely to work for your best interest. Regardless of how they charge, they should clearly and concisely describe what they will be doing; how long it will take and personalize their price to best suit your needs. Before offering you a quote, they should conduct an in-depth research of your market, competition and clearly understand your goals. Try to avoid companies that come up with all kinds of hidden fees.
Communication is vital
Obviously, you want to build a relationship with an SEO company that communicates effectively. A reputable firm is going to be in constant contact, by calling or emailing you, to understand your targets and markets. If you can’t communicate well, you may not get the best results. Therefore, when hiring an SEO expert, vet them thoroughly and ensure you can work well together for a long time.
Do they really care?
A good agency will do their best to comprehend your current SEO position, your customer base and your goals. If they just talk about improving your SEO, then they’re not keen to understand you and make you succeed. So when a company interviews you, don’t be intimidated. They are just trying to understand your business and industry in a cultural and technical level. This way, they’ll be able to create content that reflects your company culture and that your customers would like to see.